From Cult Obsession to Beauty Aisle Darling
The Rhode Sephora launch is finally here. Hailey Bieber’s Rhode has defined beauty minimalism and the viral “glazed skin” look since its debut, but until now, fans chased online drops and waitlists. This fall, Rhode arrives in Sephora stores and online, making glazed beauty more accessible than ever.
Rhode Sephora Launch: What You’ll Find on the Shelf
Sephora will carry Rhode’s hero products and buzzy new icons. Expect:
- Peptide Lip Tint in shades like Jelly Bean, Strawberry Glaze, and Salty Tan
- Peptide Lip Treatment, the gloss-balm hybrid that sparked the glazed lip craze
- Peptide Lip Shaper, Rhode’s answer to lip sculpting and lining
- Pocket Blush, creamy pops of color with a dewy glazed finish
- Skincare heroes: Glazing Milk, Peptide Glazing Fluid, and Barrier Restore Cream
Why the Rhode Sephora Launch Matters
This isn’t just a retail move, it’s Rhode’s cultural takeover. Sephora transforms Rhode from an insider secret into a mainstream staple. The ability to swatch, test, and shop Rhode products in-store cements glazed beauty as more than a trend: it’s the new beauty standard.
The Future of Glazed Skin
The Rhode Sephora launch expands the brand’s reach while keeping its DNA intact: minimal routines, glossy textures, and a dreamy glow. With Sephora’s platform, Rhode officially becomes a beauty language, one that’s here to stay.
The Consumer Moment
Picture it: the Gen Z shopper stepping into Sephora, basket in hand, spotting the Rhode display for the very first time. It’s not just a shelf, it’s an altar to glazed beauty. Pocket Blush swatched on the back of a hand, Glazing Milk layered onto skin right at the counter, this launch feels less like a rollout and more like an initiation. Rhode’s entry into Sephora signals the shift of skincare-makeup hybrids from niche obsession to beauty aisle essential, and the glazed aesthetic is officially democratized.
