Hailey Bieber

  • Hailey Bieber for Victoria’s Secret Is Not a Campaign, It’s a Mood Shift

    Hailey Bieber for Victoria’s Secret Is Not a Campaign, It’s a Mood Shift

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    By

    Barbara.

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    There’s a certain kind of cool that doesn’t try.And then there’s Hailey Bieber, who has quietly built an entire aesthetic economy around that exact energy. Victoria’s Secret knows it. And right now, they’re leaning all the way in. This new drop isn’t about lingerie. It’s about the Hailey effect: effortless, off-duty, slightly undone, but still hyper-calculated.The kind of look that…

  • Rhode Sephora Launch: Glaze Dreams Go Mainstream

    Rhode Sephora Launch: Glaze Dreams Go Mainstream

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    By

    Barbara.

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    From Cult Obsession to Beauty Aisle Darling The Rhode Sephora launch is finally here. Hailey Bieber’s Rhode has defined beauty minimalism and the viral “glazed skin” look since its debut, but until now, fans chased online drops and waitlists. This fall, Rhode arrives in Sephora stores and online, making glazed beauty more accessible than ever. Rhode Sephora Launch: What You’ll…

  • Justin Bieber’s SWAG 2: Pink Nostalgia, Pop Renaissance

    Justin Bieber’s SWAG 2: Pink Nostalgia, Pop Renaissance

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    By

    Barbara.

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    When Justin Bieber dropped SWAG 2, the internet held its breath, and then collectively screamed. The cover alone feels like a cultural reset: dreamy pink gradients, soft haze, and that hyper-digital glow that turns nostalgia into something futuristic. It’s not just an album cover, it’s an aesthetic manifesto. The Power of Pink Pink has been riding the cultural wave for…

  • Bella Hadid Eternal Roots Perfume Launch with Hailey & Kylie Jenner

    Bella Hadid Eternal Roots Perfume Launch with Hailey & Kylie Jenner

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    By

    Barbara.

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    Bella Hadid has officially bottled a mood with her new fragrance, Eternal Roots. The Orebella scent (shop here) was celebrated at the chicest launch imaginable: a VIP picnic where IT girls set the cultural tone for the season. Wrapped in its sculptural glass, Eternal Roots is more than a perfume, it’s Bella Hadid’s vision of elegance and individuality. Earthy yet…

  • YELLOW IS THE MOMENT: Hailey’s Lemontini, Prada’s Banana Balm & the Yellow Summer Takeover

    YELLOW IS THE MOMENT: Hailey’s Lemontini, Prada’s Banana Balm & the Yellow Summer Takeover

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    By

    Barbara.

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    Is it just us, or is yellow officially the it-girl color of Summer 2025? From sunlit satin to citrus-slick gloss, we’re witnessing a full-blown chromatic obsession, and leading the golden parade are none other than Hailey Bieber’s Rhode and Prada Beauty. Welcome to banana glam, lemontini glow, and a sensory trip through the juiciest drop of the season. LEMONTINI: THE…

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