Bella Hadid Eternal Roots Perfume Launch with Hailey & Kylie Jenner

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Bella Hadid has officially bottled a mood with her new fragrance, Eternal Roots. The Orebella scent (shop here) was celebrated at the chicest launch imaginable: a VIP picnic where IT girls set the cultural tone for the season.

Wrapped in its sculptural glass, Eternal Roots is more than a perfume, it’s Bella Hadid’s vision of elegance and individuality. Earthy yet sensual, grounding yet radiant, the fragrance feels like a signature you want to wear forever. And what better way to introduce it than with an event that doubled as a live moodboard of 2025’s most stylish women?

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The IT Girl Dress Code: Polka Dots, Couture, and Black-Tie Glam

Hailey Bieber turned heads in her viral polka dot dress, a playful but polished look that confirmed polka dots as the print of the moment. From her nails to her socials, Hailey’s influence is already fueling the trend cycle. Kylie Jenner arrived in a breathtaking black dress, her glam tying back to beauty looks we highlighted in our summer nail trends article. Kendall Jenner, ever the couture muse, floated in with quiet luxury aura. Together, these IT girls transformed Bella’s Eternal Roots perfume launch into a scene straight out of a fashion editorial.

Bella Hadid may have been the host, but the perfume and her iconic guests made the evening unforgettable. The Eternal Roots launch wasn’t just a party, it was a cultural reset.

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