When Bad Bunny speaks, the world listens, especially when it’s about Puerto Rico. After teasing fans with limited island-only drops, adidas Originals and Benito have officially made the Gazelle “Cabo Rojo” available globally. And just like that, one of the most visually striking sneakers of the year is no longer a local secret.
On July 26th at 10AM EST, the Cabo Rojo colorway from the Gazelle City Series will be released worldwide, a bold move that celebrates Puerto Rican identity on a global stage.
A Love Letter in Three Colorways
The Gazelle City Series is not just a collection, it’s a geography of emotion. Each shoe maps out a place close to Bad Bunny’s heart, a tangible extension of Puerto Rico’s layered spirit. First came El Yunque in rainforest green, and Santurce in a vibrant urban orange, both exclusive to the island, and both dropped during Benito’s monumental “No me quiero ir de aquí” residency in San Juan.
But now, it’s Cabo Rojo’s time.
Pink Salt Dreams and Deep Roots
Cabo Rojo isn’t your average beach town. Known for its famous pink salt flats and surreal rose-colored waters, the location embodies the balance between raw nature and quiet magic. The Gazelle Cabo Rojo sneaker takes that energy and crystallizes it in a vibrant pink suede upper, with tonal details that echo the eerie glow of saline lagoons and the whisper of sea breeze through dry terrain.
What makes this drop different? The campaign imagery features elders from Puerto Rico, grounding the design in lived history. It’s not about hype for hype’s sake, it’s a reclamation of culture, beauty, and legacy, seen through the eyes of those who have witnessed it all. It’s nostalgia with soles.
adidas Originals x Bad Bunny: Culture First
As the official sponsor of Bad Bunny’s 30-show “No me quiero ir de aquí” residency at the Coliseo de Puerto Rico, adidas Originals continues to prioritize storytelling over spectacle. This is more than merch; it’s archival. The design, colors, and release strategy reflect a clear message: Puerto Rican culture isn’t a trend, it’s a powerhouse.
By making Cabo Rojo the only globally available colorway (while El Yunque and Santurce stay sacred to local release), adidas safeguards the cultural specificity of each place, while still inviting global audiences to engage with the island’s narrative.
The Drop
Gazelle Cabo Rojo
Global release: July 26, 10AM EST
adidas.com
