Shanghai didn’t just host an event, it pulsed in pink fire. On September 8, Rosé and PUMA unveiled their first-ever collection in a global launch that felt less like a drop and more like an immersive universe. Think curated installations, holograms, photobooths, and intimate voice notes, all stitched together to pull fans directly into Rosé’s dreamscape.
Walking Through Rosé’s World
Guests stepped onto a runway-inspired entrance, striking poses as if they were part of the show themselves. From there, the night unfolded like chapters in a diary: a custom photobooth for candid glam, a holographic installation that brought the pieces to life, and interactive styling stations where fans created their own PUMA x Rosé look. The sweetest touch? A letter wall where visitors penned love notes straight to Rosé herself.
Style Meets Sentiment
Rosé’s fingerprints are everywhere. Her vision transformed this collection into more than sportstyle, it’s personal. Sleek yet delicate, athletic yet soft, the pieces mirror her duality. “Working with the PUMA team to bring the collection to life has been a fulfilling journey,” Rosé shared. “It’s an incredible experience to see how people creatively style the pieces in their own way.”
A Collection That Speaks
The collaboration isn’t just clothes; it’s an energy. PUMA x Rosé bridges performance with pop stardom, layering functionality with a glow of feminine edge. Whether you’re lacing sneakers for the streets or styling athleisure with high-gloss accessories, this collection was built to flex beyond limits.
The Global Bloom
Available now on PUMA.com, PUMA flagship stores, and select stockists worldwide, PUMA x Rosé is already setting timelines ablaze. With Shanghai as the launchpad, the collection’s message is clear: this isn’t just a sneaker moment, it’s a cultural movement wrapped in Rosé’s aura.
GLAZECORE View
PUMA x Rosé didn’t just debut in Shanghai, it detonated. The launch blurred the line between event and performance, proving once again that fashion drops are the new concerts. Rosé isn’t only lending her name, she’s carving a mood, a memory, and a new way to wear sportstyle.
