It-Girl

  • Rosé in Full Bloom: PUMA x Rosé Takes Over Shanghai

    Rosé in Full Bloom: PUMA x Rosé Takes Over Shanghai

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    By

    Barbara.

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    Shanghai didn’t just host an event, it pulsed in pink fire. On September 8, Rosé and PUMA unveiled their first-ever collection in a global launch that felt less like a drop and more like an immersive universe. Think curated installations, holograms, photobooths, and intimate voice notes, all stitched together to pull fans directly into Rosé’s dreamscape. Walking Through Rosé’s World…

  • VIVAIA’s Viral Sneakerina Returns in “Butter Yellow”

    VIVAIA’s Viral Sneakerina Returns in “Butter Yellow”

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    By

    Barbara.

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    There are shoes you buy. And then there are shoes that find their way into your life and never leave. VIVAIA’s Cristina falls firmly into the latter category. A cult classic among fashion insiders and street-style muses, the Satin Sneakerina from VIVAIA made headlines, and sidewalks, when it first launched earlier this year. Now, in a move destined to cause…

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