Strawberry Matcha Girl Aesthetic

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Who said summer style can’t be cute and chaotic?

We’re all a little obsessed with matcha, aren’t we? Okay, maybe not the taste, but that soft, soothing green? Aesthetic overload. And when you swirl it up with the sweetness of strawberry syrup? Boom: summer’s most serotonin-boosting color combo. Are we still talking about the drink? Not really. Welcome to the world of the Strawberry Matcha Girl, an aesthetic, a mindset, a fashion religion.

Pinterest knows her well. You know her well. She’s that content creator popping up on your mood boards with a sunny smile, the perfect outfit, and a dog named Dobby who might actually be the real star. Her name? @chlodavie, London-based style sweetheart, radiating soft-girl energy and color-coded chaos.

TROPICAL MERMAIDCORE

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Wearing Beginning Boutique’s striped crochet mini in creamy beige, neon green, and fresh white, this dress looks like it came straight out of a summer dessert menu. It’s playful, stretchy, and so Instagrammable. Layered with a soft pink corduroy shirt (effortlessly oversized), it balances boldness with cozy charm. Add chunky rings, glossy claws, and white rectangle sunnies, and you’ve got a look that practically screams photo dump cover star.

Why We’re Obsessed

This aesthetic lives at the intersection of softness and statement. It’s about color play, not color theory.
And girls like Chloe remind us that style doesn’t have to be serious, it just has to make you feel good.

Looking for another viral duo?
Pink & Yellow is another color combo that’s taking over this summer.
Read more about it in our latest drop: Pink & Yellow: The Girliest Color Combo That’s Stealing Summer