When Post Malone slips into loungewear, it’s not just fashion, it’s a lifestyle. The singer, shirtless on a Zoom call under the vast Utah sky, revealed that he first discovered SKIMS the most Posty way possible: wrapped in one of the brand’s plush bathrobes during a smoke break in the winter wilderness. Now, he’s fronting SKIMS’ latest campaign, and it’s peak cozy chaos.
The Campaign: Camo Meets Posty Energy
Launching August 21 at 7 AM PT, Post Malone debuts SKIMS Cotton essentials and the brand-new heavyweight fleece collection in full Realtree camouflage, his personal print obsession. The lineup blends utility with comfort, nodding to the kind of off-duty wardrobe that feels just as natural in a log cabin as it does on a stadium stage. Think soft tees, next-level underwear, and fleece loungewear designed to disappear into the woods or the couch.
Posty makes it feel authentic. This isn’t a glossy studio setup; it’s him, raw and relaxed, embodying exactly what SKIMS does best: merging pop culture’s biggest personalities with everyday comfort.
The Posty Touch
Beyond the camo flex, the shoot captures Malone in his element — vulnerable, playful, and dad-cool. Between takes, he caught up with GQ to chat about fatherhood, endlessly rewatching Modern Family, and which mystery contact he hopes texts him once the campaign goes live. The vibe? A man who knows how to mix irony, intimacy, and authenticity.
Why It Hits
SKIMS isn’t new to buzzy collabs, but Post Malone feels like the perfect disruptor for the brand’s evolving narrative. The partnership taps into the cultural sweet spot where streetwear, loungewear, and celebrity nostalgia collide. Realtree camo might scream rugged, but when filtered through the lens of SKIMS and Posty’s laid-back eccentricity, it reads as high-fashion cozy.
This drop isn’t just underwear, it’s a pop culture moment, stitched in fleece and camo.
If you’re interested in more celebrity collabs that blur the line between fashion and pop culture, check out our piece on Rihanna’s return with FENTY x PUMA, masterclass in star power meeting streetwear.
