Nordstrom kicks off the season with sparkle, humor, and a touch of cinematic charm.
The retailer’s new holiday campaign, “Oh, What Fun!”, brings back the nostalgia of festive shopping, starring Golden Globe winner Kyle MacLachlan as the ultimate “Gift Expert.”
The magic of gifting, reimagined
This year’s campaign transforms a Nordstrom store into a whimsical holiday world, where MacLachlan helps every kind of shopper, from the early birds to the last-minute gifters, find joy in the hunt for the perfect present. The result? A feel-good, film-style experience that celebrates connection, laughter, and a little seasonal chaos.
“Some of my fondest memories are from holiday seasons spent searching for that perfect gift,” said Kyle MacLachlan. “Nordstrom has always been a place where those moments come alive, and I’m thrilled to be part of the ‘Oh, What Fun!’ campaign this year.”
A festive cast with personality
Joining MacLachlan are comedian Atsuko Okatsuka, actor-writer Caleb Hearon, and designer-podcaster Recho Omondi, each bringing their signature humor and charm to the screen. Together, they capture the relatable quirks of real-life holiday shoppers: excited, chaotic, and perfectly imperfect.
Developed in collaboration with Invisible Dynamics, the campaign comes to life across streaming platforms, TikTok, and Instagram, blending heartwarming storytelling with Nordstrom’s timeless polish.
Your ultimate holiday destination
Beyond the campaign film, Nordstrom’s holiday initiative turns every store into a gifting wonderland.
Expect 1,000 curated gifts, a collector-worthy print catalog, festive events, and even Santa appearances nationwide. It’s the ultimate destination for feel-good retail therapy, wrapped in ribbon and nostalgia.
The “Oh, What Fun!” campaign launches late October across digital and social channels.
Discover more and shop the season now at Nordstrom.com.
GLAZECORE outro
Nordstrom proves that gifting isn’t just about what’s in the box, it’s about the joy, humor, and memories that come with it. A love letter to holiday chaos, wrapped in glossy paper and cinematic light.
