Marc Jacobs Paints the Town JOYful at Nordstrom NYC

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Colorful interior of Marc Jacobs’ JOY pop-up at Nordstrom NYC featuring bold art, playful bags, and immersive installations.
Image courtesy of Nordstrom, Inc.

Nordstrom’s iconic Corner on 57th and Broadway has officially transformed into a technicolor playground, thanks to Marc Jacobs. The designer known for mixing pop irreverence with Manhattan cool has teamed up with Nordstrom to drop a limited-edition capsule collection titled “JOY”, turning shopping into a full-blown sensory experience.

Imagine: a swirl of color, texture, and irony wrapped in Marc’s signature humor. The JOY collection doesn’t just hang on racks, it radiates from every inch of the space, blurring the line between art gallery and fashion fantasy.

A Playground of Collaborations

Inside The Corner, Marc Jacobs brings together a dream team of collaborators that redefine what it means to “shop joyfully.” The collection features accessories, signature bags, and ready-to-wear, but also unexpected partnerships that feel straight out of a hyper-creative sketchbook:

  • Converse, for those classic kicks reimagined through Jacobs’ eccentric lens.
  • Moleskine, turning notebooks into collectible art.
  • maxbone, delivering high-fashion flair for your four-legged friend.
  • SHUT, Gibson, and Crayola, each adding their own spin of chaos, color, and creativity.

The capsule is brought to life by artists David Shrigley, Derrick Adams, and Hattie Stewart, each infusing their signature aesthetic, from Shrigley’s cheeky doodles to Stewart’s candy-colored pop surrealism, into the pieces. The result? A wearable exhibition of joy, humor, and unapologetic expression.

The Corner Becomes a Color Lab

This month, The Corner at Nordstrom NYC becomes a playground for JOY with Marc Jacobs,” says Olivia Kim, Nordstrom’s SVP of Creative. And she’s not exaggerating.

The space itself is transformed into a multi-sensory art-scape, think oversized graphics, bold installations, and interactive moments that make you feel part of the collection itself. Whether you’re sipping a Marc Jacobs x Ebar blue raspberry smoothie, customizing nail art with @Manicures.nyc, or scoring a complimentary pet portrait with your JOY leather bag purchase, every detail is designed to amplify pure, creative happiness.

Even the pets are getting the Marc treatment, with maxbone x Bark Jacobs accessories that prove fashion has officially gone fur-real.

Beyond the Bags

Of course, no Marc Jacobs experience would be complete without his iconic handbags. The pop-up features an expanded selection of Marc Jacobs handbags, charms, shoes, eyewear, and fragrances, turning the corner of 57th and Broadway into the most stylish square footage in Midtown.

The community-driven programming throughout September adds an extra dose of sparkle, from charming giveaways to interactive art moments, it’s not just a shopping trip. It’s an energy, a memory, a celebration of what fashion can feel like when it stops taking itself too seriously.

How to Experience It

Location: The Corner at Nordstrom NYC, 57th & Broadway
When: Now through October 5, 2025
Shop: In-store and online at Nordstrom.com

If fashion has ever felt too stiff or serious, Marc Jacobs’ JOY collection is your reminder that it’s supposed to make you smile. It’s camp. It’s color. It’s creativity. It’s joy, pure and simple.

GLAZECORE Verdict:

Marc Jacobs’ collaboration with Nordstrom isn’t just a capsule, it’s a cultural moodboard. From the Crayola collab to the smoothie bar, every element screams “fashion is fun again.” The only thing missing? You, basking in the JOY.