FENTY x PUMA Rihanna is rewriting the rules of sport fashion, and doing it in heels. Rihanna’s latest collab dropped August 6, and it fuses football DNA with her signature brand of elevated streetwear. Cleated slides, rhinestone tees, buttery-soft track sets, every piece is bold, sculpted, and unapologetically Rih. This isn’t a sideline look. It’s the whole game.

Pitch-Side, But Make It Fashion

Rihanna has officially laced up and taken the field. After the sneakerina soft launch teased her quiet return, the real FENTY x PUMA collection is finally here, and it’s a game-changer. Released globally on August 6, 2025, the drop brings a fresh, luxe twist to football-inspired fashion, masterfully fusing sportswear and streetwear through Rihanna’s ever-iconic lens.

This collection isn’t just a revival. It’s a refined remix of PUMA’s classic football DNA, filtered through dusky hues, elevated textures, and a “wear-it-your-way” philosophy. From cleated slides to oversized drill tops, FENTY x PUMA redefines what it means to dress like you’re in the game, even if your arena is just the sidewalk runway.

The Drop: Sporty Staples with a Couture Spin

Let’s talk pieces. This collection is a fashion-forward lineup of curated silhouettes, each drenched in rich purples, soft creams, and bold maroons—tonal cues that whisper elegance with a sporty smirk.

• FENTY x PUMA Avanti LS: A comeback icon. With soft luxe materials, signature football stitching, and fold-over tongues, the Avanti LS fuses fashion with pitch power in pale purple and black/beige colorways.
• Cat Cleat Slides: Inspired by the PUMA Striker boot, these slip-ons bring cleated soles to the streets. They’re sleek, sculptural, and ready for a tunnel walk, or just flexing at brunch.
• Nylon Drill Top: Oversized, breezy, and unbothered. This top blends comfort with swagger, echoing old-school football warmups while channeling Rihanna’s elevated street attitude.
• T7 Slim Tee: A sleek, fitted silhouette with stretch, a ribbed collar, and a rhinestone PUMA Cat logo. The classic reworked for the diva era.
• Short Sleeve Jersey: Contrast mesh panels, piping, and tonal drama in soft lavender and cream. It’s pure pitch princess energy.
• Track Pants & Shorts: From piped wide-leg trousers to maroon terry shorts, Rihanna’s loungewear-meets-sideline staples are equal parts comfort and command.
• Pocket Grip Bag & Scarf: Accessories aren’t an afterthought here. The minimalist bag with metal accents is perfect for shoulder-slouching chic, while the silky scarf in double-sided chevron is your new tie-everywhere-anytime essential.

The Collection Is a Vibe, And It’s Available Now

The full FENTY x PUMA collection dropped exclusively on PUMA.com and at flagship stores worldwide on August 6 at 10AM. On August 7, it hits select global retailers. It’s already causing a stir among fashion editors, sneakerheads, and Fenty loyalists alike.

In true Rihanna fashion, the vibe is effortless dominance. The silhouettes are wearable but editorial, athletic but feminine. And with luxury details like tonal piping, embroidered branding, rhinestone logos, and metallic FENTY x PUMA labels, there’s a clear message: This isn’t just sport. It’s style. And Rihanna is still in a league of her own.

Glazecore Outro

FENTY x PUMA isn’t just a fashion moment, it’s a movement. By blending sport and softness, utility and fantasy, Rihanna once again redefines what it means to dress with power. And this drop? It’s just the kickoff.

More to come. Stay laced.