Some creators dress well. Others create worlds. And then there’s her, @silvanaruiu, the Italian fashion force reshaping London street style one cinematic outfit at a time.
With nearly 11K followers and a feed that looks like a Wes Anderson character discovered Prada, she’s the kind of creator who makes you stop mid-scroll and whisper:
“Wait… why is she not booked by every brand already?”
Her aesthetic is contrast-driven, emotion-led, and unapologetically cinematic. She’s a shapeshifter of silhouettes, a visual storyteller, and now, a GLAZECORE muse.
This interview marks a turning point for us: a sign that our fashion universe is expanding, and that the creators we adore see us back.
Below, we dive deep into her world: style philosophy, city influence, creative rituals, and the bold magic behind her effortless editorial presence.
The Philosophy of a Fashion Shapeshifter
Her style doesn’t follow a rulebook; it follows her mood. Romantic. Tomboyish. Princess-coded. Effortless. Experimental. She treats fashion like a language she’s fluent in, but still learning new dialects every day.
“Fashion is exploration and expression. I don’t stick to a niche — I wear what makes me feel confident.”
She doesn’t dress to impress. She dresses to communicate. To shift. To play.
A human moodboard.
Two Cities, Two Fashion Languages
Born Italian. Based in London. Influenced by both, shaped by contrast.
“London totally changed me,” she says, remembering her arrival at 19 with two suitcases and a head full of possibilities. “Watching people on the street inspires me — I mentally judge outfits, notice what I love, imagine how I’d wear pieces differently.”
Back home in a small Italian town, everything and everyone looked the same. Baggy boy clothes were her teenage staple; ballerinas were a sworn enemy. A full-circle moment.
“I’m still very Italian at heart (pasta daily, always), but London gave me the freedom to experiment.”
And with a background as a visual stylist, she approaches fashion like a technician of texture — mixing fabrics, patterns, proportions with the precision of someone who knows what she’s doing.
Cinematic Dressing → Where Inspiration Begins
Her looks feel like mini movies, sharp, nostalgic, dramatic, soft. They move. They breathe.
“I’m a perfectionist — I plan my outfits a day or two before each shoot.”
Experimentation is her compass. Planning is her anchor. And her body shape is the canvas she works around with intention.
This is not effortless.
This is effort made art.
UGC, but Make It Editorial
In an industry full of copy-paste collaborations, her sponsored content never loses her voice.
“I work with brands that align with my vision. I adapt to their identity but keep my personality at the center.”
The equation that keeps her content magnetic:
Brand DNA + Her contrasts + Her intuition = Scroll-stopping storytelling.
Inside Her Creative Rituals
Her entire process feels like a behind-the-scenes documentary waiting to be filmed.
It starts with the click, that intuitive spark that tells her an outfit is ready to exist.
When the click doesn’t come?
Pinterest. Experimentation. Try-ons until the vision settles.
Then comes her iconic home runway:
“I always show my outfits to my boyfriend and dog — they give the final approval.”
She gathers creator friends, selects locations, builds shot lists, and shoots 3–5 looks in one go.
“Shooting with friends is so inspiring — everyone has their own energy and ideas.”
Editing is where the story becomes whole. Posting is where the story meets the world.
Staying Creative in a Fast-Moving Fashion World
The industry moves quickly. So does she, but with intention.
“Creativity comes naturally. Working fast keeps me energized instead of exhausted.”
Her momentum is her muse.
Her drive is her grounding.
Advice for the Next-Gen Fashion Creators
She doesn’t sugarcoat. She doesn’t gatekeep.
“If you love it, go for it. Don’t let opinions stop you. There’s always space for passion. Stay dedicated, keep exploring, trust your vision.”
The kind of advice that feels like a warm push forward.
Her Current Style Era
When asked to define her fashion era in three words, she doesn’t hesitate:
“Bold, dynamic and playful.”
A perfect trilogy for a creator who dresses like she’s building a world, not just an outfit.
GLAZECORE OUTRO
She is what happens when instinct meets structure, mood meets method, and Italian passion meets London experimentation. Her style isn’t just pretty, it’s intentional. It’s emotional. It’s smart.
This feature marks a milestone for GLAZECORE, proof that our orbit is expanding, that the fashion girls we admire see our vision, and that our community is growing into something real.
Bold. Dynamic. Playful. Just like her.
