
Shanghai didn’t just host an event, it pulsed in pink fire. On September 8, Rosé and PUMA unveiled their first-ever collection in a global launch that felt less like a…

From Cult Obsession to Beauty Aisle Darling The Rhode Sephora launch is finally here. Hailey Bieber’s Rhode has defined beauty minimalism and the viral “glazed skin” look since its debut,…

When Justin Bieber dropped SWAG 2, the internet held its breath, and then collectively screamed. The cover alone feels like a cultural reset: dreamy pink gradients, soft haze, and that…

Julia Fox is not here to play it safe. On the latest Allure cover, she lays everything bare: her identity, her style, and her philosophy. Fearless and unapologetic, she’s redefining…

Caramel highlights on brown hair are fall’s warmest trend, the season’s cozy upgrade replacing platinum blonde with golden, dimensional shine. After a summer of sun-bleached strands and icy blondes, the…

The rise of cozy-core fashion has quietly taken over our feeds every fall. The internet has crowned many aesthetics, normcore, cottagecore, balletcore, indie sleaze, but cozy-core is different. It’s not…

When wrestling meets sneakers, expect sparks, literally. adidas Originals and Brain Dead are setting the ring on fire (figuratively, though the shoes might disagree) with their latest Japan Flames collection,…

The air shifts in September. A whisper of crispness curls into the wind, the sun dips earlier, and suddenly your hand craves a mug of coffee that feels too hot…

When Post Malone slips into loungewear, it’s not just fashion, it’s a lifestyle. The singer, shirtless on a Zoom call under the vast Utah sky, revealed that he first discovered…

Bella Hadid has officially bottled a mood with her new fragrance, Eternal Roots. The Orebella scent (shop here) was celebrated at the chicest launch imaginable: a VIP picnic where IT…
AI Celebrity Collaboration Event Fall Outfit Inspo Sneaker Summer Trend TV & Film