The Question: What does the future of women’s snowboarding look like, and why does it wear a Swatch? Some girls grow up dreaming of medals.
Mia Brookes grew up breaking the concept of “too young,” “too risky,” “never been done.” At 17, she isn’t just competing, she’s bending gravity, rewriting records, and casually landing tricks that used to live in the “impossible” category. A 1440 in competition. World titles. X Games gold. All delivered with that effortless, hoodie-up, headphones-in, don’t-overthink-it cool. No drama. No ego. Just pure, fearless flow. And that’s exactly why Swatch makes sense.
From snow kid to culture shifter
Mia first stepped on a snowboard before most of us could spell “Slopestyle.” Indoor slopes in England. Cold fingers. Big dreams. Fast-forward and she’s now the youngest snowboard world champion ever, the first woman to spin a 1440 in competition, and one of the most exciting athletes of her generation. But what really hits? She doesn’t skate on nostalgia or legacy. She is the new blueprint.
This is Gen Z sport energy:
Creative before cautious. Style as important as score. Self-expression over perfection.
Why Swatch, why now
Swatch has always been about color, movement, play, and rebellion. Not stiff luxury. Not boring heritage. Time is something you wear, not something that controls you. Mia embodies that same philosophy. She doesn’t perform; she experiments. She doesn’t pose, she lives in motion. She doesn’t chase approval, she chases the next rotation. On snow, in the air, or just hanging with her board and a guitar, she represents a new kind of athlete: multidimensional, emotionally grounded, culturally fluent.
A new face of power
This isn’t the “strong female athlete” cliché. This is soft power with steel edges. This is girlhood, adrenaline, metal playlists, and Swiss mountain mornings colliding into one unstoppable presence. Mia Brookes isn’t here to prove women belong in snowboarding. She’s here to make that question feel outdated. With Swatch on her wrist and the world watching, she’s not counting time. She’s defining it.
