A new year is not just a date change.
It’s a mood reset.
A collective inhale.
A moment where tradition meets intention.
For Lunar New Year 2026, Tommy Hilfiger frames this feeling through the quiet power of JISOO, global icon, modern muse, and the embodiment of composed confidence. The result? A capsule that speaks in the language of heritage but dreams in the rhythm of now. This is “Prep Made Modern,” but with cultural depth, emotional warmth, and ceremonial elegance.
AMERICANA, REWRITTEN IN RED AND BLUE
The collection draws from Tommy Hilfiger’s New England roots, yet pulses with the symbolism of the Lunar New Year. At its core: togetherness, renewal, and strength. A rope logo, pulled from the brand’s nautical archives, winds through the pieces like a subtle talisman. It references connection, continuity, and resilience, anchoring the capsule in both history and meaning.
The color story does the rest:
- Crimson reds for luck, joy, and celebration
- Bold blues for clarity, confidence, and forward motion
Together, they create a palette that feels festive without being literal, powerful without being loud.
SILHOUETTES THAT MOVE BETWEEN MOMENTS
This is a wardrobe designed for every New Year scene: family dinners, city walks, quiet reflections, and midnight toasts.
Think:
- Reimagined polos with sharp collars and soft structure
- Polished crewnecks made for effortless layering
- Tailored chinos that balance ease with intention
- Quilted jackets and varsity silhouettes that nod to classic Americana, now softened by refinement
Each piece is built for versatility, ceremonial enough for celebration, wearable enough for everyday elegance.
JISOO AS THE FACE OF MODERN PREP
JISOO doesn’t just wear the collection; she narrates it.
In one look, she pairs a black leather varsity jacket with a twill mini shirt-dress and knee-high boots. It’s campus-coded, but cinematic. Youthful, but authoritative. A study in contrasts: softness and strength, tradition and rebellion. In another, she shifts into quiet luxury: An ivory quilted jacket with gold buttons, layered over a red-and-white striped knit polo, styled with a pleated black miniskirt and classic loafers. The effect is poised, intellectual, and deeply chic, the kind of outfit that feels like a fresh chapter. Her presence transforms prep into something emotional. Something aspirational. Something timeless with a pulse.
A CAPSULE FOR CELEBRATION, CONNECTION, AND CONFIDENCE
More than a seasonal drop, the Tommy Hilfiger Lunar New Year 2026 capsule is a visual conversation between cultures, eras, and energies.
It honors tradition without freezing it.
It modernizes heritage without erasing it.
And through JISOO, it becomes a symbol of elegant strength, stepping into the New Year with clarity, softness, and unmistakable presence. Because the future doesn’t need to shout. Sometimes, it arrives in perfect tailoring, vibrant color, and a woman who knows exactly who she is.
